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Social Media Analytics

Social media has emerged as a powerful tool across industry verticals for unveiling the diverse and significant customer sentiment scattered across infinite online data sources. With the increasing proliferation of the Internet and ever-enhancing social media tools, analysis of this dissipated data has become imperative to devise actionable strategies.

Steeple Research’s social media analytics offers solutions for the identification of growth on social media domain including Facebook, Pintrest, Google Plus, Instagram, and Twitter for fortifying brand presence. We help clients in deriving strategic insights from the unstructured data present on the social media platforms by decoding this data to gain insights about the latest trends in the industry as well as pertaining to their particular brand.

Our team uses its vast industry knowledge in mapping the data from the social media to gauge consumer preferences, consumer influencers, and overall trends, thereby enabling clients improve understanding of the consumers. Our analysis answers questions related to the consumer perception of your brand as compared with your peers, appropriate usage of social media data to strategize and improvise, better market your product to target customers, evaluate effectiveness of various marketing campaigns, and quantify consumer sentiments. Effectively, Steeple Research helps companies deploy social media analytics as a strategic tool to gain deeper consumer insight, greater market intelligence, acute competitive insights and improved decision-making.

  • Case Study
  • Testimonials

A US based windows manufacturer was observing loss in revenue due to lack of standard pricing list & wanted to create a central repository of list price and discount factors for each product-customer combination.

Investment Prioritization through consumer behavioral Modeling for a US based real estate firm. Steeple was engaged to conduct a customer behavior analysis to understand the drivers that attract a customer towards a housing property.

Customer Segmentation Analysis for a leading Cloud Solutions Provider. Steeple was engaged to build an adoptive model which would help the client identify its most profitable and important clients to run targeted sales and marketing campaigns.

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“Customer detail coverage is very comprehensive. This dashboard is the solution that we were looking for. Greatly simplifies our work and saves a lot of time. Thanks a lot guys.”

~Global Pharmaceutical Company

“The level of insight and the presentation (final report) is commendable. Would be a great push for our marketing campaign revamp. Impressive commitment with such short turnaround time. Very well done and thanks for the great work.”

~US Based Private Equity

“Great data crunching and grasping abilities. Very good response for some of my untimely requests. Commendable job team.”

~Leading Consumer Goods Manufacturer